Toronto, ON (June 17, 2010) – Honda Indy Toronto welcomes an important new member to its growing list of official sponsors for the 2010 race: Canadian Tire. The announcement, which is part of a broad-reaching Canadian Tire motorsports program, marks the first time the general merchandise retail leader will sponsor the Toronto race.
Toronto, ON (June 16, 2010) – Honda Indy Toronto announces that Dr Pepper will be the official soft drink of the 2010 event, which takes place on the streets of Toronto July 16, 17 and 18. This is the second consecutive year Dr Pepper has sponsored the Honda Indy Toronto.
Toronto, ON (June 7, 2010) - A month-long construction process to build the famous Honda Indy Toronto open-wheel street course is now underway.
Toronto, ON (June 3, 2010) – To help racing fans and those new to the sport enjoy the speed, sound and excitement of IndyCar racing, the Ontario Honda Dealers Association (OHDA) is underwriting the cost for admission to the Friday session (July 16) for the 2010 Honda Indy Toronto at Exhibition Place.
Toronto, ON (May 26, 2010) – The Honda Indy Toronto and its sponsors expand the roll out this week of their joint marketing program to increase awareness of the event and convey the benefits customers can expect on July 16, 17 and 18. The two-month campaign will include advertisements in newspapers, radio, television, online, GO Trains and various other transit locations, lamppost banners, social media initiatives, as well as numerous special events including the annual Drivers’ Party and public celebration at Yonge and Dundas Square during race week.
Toronto, ON (May 25, 2010) – Canadian Paul Tracy’s KV Racing Technology car will be sponsored by Honda Canada for a second year, and will support Make-A-Wish Canada, at the Honda Indy Toronto, July 18, on the streets of Toronto.
Toronto, ON (May 20, 2010) – A business model comprising the fastest racing series on the planet, celebrity athletes and three action-packed days of live entertainment and interactive activities is a winning formula.
Toronto, ON (May 17, 2010) - Shoot For A Cure teams up with the Sam Schmidt Paralysis Foundation for the second annual Honda Indy Toronto Walk Run ‘N Wheel-a-thon, to be held in downtown Toronto on Thursday, July 15, 2010 in support of spinal cure research. On the eve of the Honda Indy Toronto, participants and families will have the once-in–a-lifetime opportunity to do a 5km run, and a 2.8km walk and wheel to the finish line on a professional racetrack, just hours before the IZOD IndyCar Series drivers start their engines.