Toronto, ON (June 17, 2010) – Honda Indy Toronto welcomes an important new member to its growing list of official sponsors for the 2010 race: Canadian Tire. The announcement, which is part of a broad-reaching Canadian Tire motorsports program, marks the first time the general merchandise retail leader will sponsor the Toronto race.

“With Canadian Tire’s legacy of bringing the excitement of professional auto racing to Canadian fans, establishing a close partnership with Honda Indy Toronto makes perfect sense,” said Allan MacDonald, Senior Vice President, Automotive at Canadian Tire. “As Canada’s largest automotive retailer, with an unmatched assortment of auto parts and accessories, we are excited to join forces with one of North America’s best street races and Ontario’s largest annual sporting event.”

Canadian Tire will be sponsoring various onsite activities and programs. The company will have naming and branding rights to pit row and the support series paddock, and will provide apparel to more than 500 event volunteers through its Mark’s division. Canadian Tire will also add a touch of quality living to the corporate hospitality area at the race site through an outdoor lounge and green spaces at the hospitality suites. The retailer will also create a large interactive display in the popular Thunder Alley.

“Partnering with Canadian Tire has been among our primary aspirations since bringing the Indy back to Toronto,” said Charlie Johnstone, Vice President and General Manager, Honda Indy Toronto. “Their presence at this year’s race will have a direct impact on the experience our fans, visitors and other partners will enjoy at the track.”

To learn more about what’s happening track-side at the Honda Indy Toronto visit: www.hondaindytoronto.com.